BRAND PACKAGING DESIGN

A HYPOTHETICAL COLLABORATION BETWEEN SHARPIE AND VAN GOGH

SHARPIE VAN GOGH EDITION

Sharpie currently collaborates with famous athletes, since their markers are used for signing autographs. But, Sharpie markers are also used for art, and promotion for this side of the brand is greatly lacking. The main goal of this project, Sharpie Van Gogh Edition, is to promote creativity.

starry night

This package family is inspired by some of Van Gogh’s most famous paintings: The Starry Night, Sunflower, and Almond Blossom. Each six-pack would come with a unique color palette personal to that painting.

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sunflower

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almond blossom

This collection box contains all three six-packs: The Starry Night, Sunflower, and Almond Blossom. The “V” on this box is made up of some of Van Gogh’s different self-portraits. This shows Van Gogh himself as an artist, not limiting the box to one o…

This collection box contains all three six-packs: The Starry Night, Sunflower, and Almond Blossom. The “V” on this box is made up of some of Van Gogh’s different self-portraits. This shows Van Gogh himself as an artist, not limiting the box to one of his paintings alone.

Point of Purchase shelves

Point of Purchase shelves

Points of Purchase at the MoMA gift shop or Staples store.

Points of Purchase at the MoMA gift shop or Staples store.