Chase: SOCIAL MEDIA
Goal
Translate a highly regulated financial brand into social content that feels informative, approachable, and relevant without losing trust or consistency.
These projects showcase the range of social work I created at JPMorgan Chase — from playful partnerships like an Obi Toppin cookie-dunking collaboration to campaigns highlighting the people behind Chase Home Lending. Across every project, the goal was the same: create content that feels engaging, authentic, and memorable while supporting different business objectives and audiences.
Quick facts
325K
followers on Instagram (@chase)
250+
assets produced
accounts for
~45%
of content produced by team
Additional work