GLP Roofing and Restoration:
Brand Identity

Brand Identity | Creative strategy

GLP Roofing and Restoration is a roofing company based in Cleveland, Ohio. Established in 2026, they came to me looking for a brand identity.

The company focuses on being customer-centered and uber professional. They have a combined 25+ years experience in construction and emphasize that they don’t cut corners. Even though they are protective in nature, they also want to come across softer. They aren’t in the business of boasting about their strength and power like other companies may.

With all this in mind, I pitched two distinct approaches with unique color palettes and examples of brand application.