JPMorgan Chase: Digital Out-of-home

Motion Design | Art direction | Creative strategy

The Connected Commerce team came to us wanting to create a digital out-of-home campaign to promote Chase Offers. Knowing this would be broadcasted throughout New York City, primarily in Madison Square Garden and Times Square, our strategy leaned into the seasonal sport of the time: basketball.

The resulting 15-second ad placements encourage our audience to use Chase Offers by flipping through sport-related gifts and promoting our cash back benefits.

Project copywriter: Logan Malloy

the results

1.5M

impressions per day

Concept 1 (chosen) | Breadth of offers

The Chase Offers plus sign (+), used to activate offers, transforms into a bow and back to a plus sign. A rotating carousel shuffles through “giftable” offers.

Storyboard:

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Concept 2 | Ease of use

This concept speaks to the simplicity of how easy it is to activate and earn with Chase Offers. Paying homage to Chase Offers icons with playful animation, this concept features plus signs, check marks, and dollar symbols bouncing around the screen.