Scarlette Magazine: editorial design
COmms. Connected: Brand identity
Scarlette Magazine: editorial desigN
design | creative direction | high level reviewing
Serving as the Creative Director for Scarlette — Ohio State’s fashion magazine — I produced seasonal magazines biannually. In collaboration with photographers and models, we invented and produced this editorial spread on the seven deadly sins.
Photography: Philip Bradshaw
Models: Sarah Husk and Christopher Tinsley
Comms. Connected: Brand identity
brand identity | creative strategy
Communications Connected is a business that enhances communication between healthcare providers and patients. They provide healthcare communication skills training, accent modification, public speaking training, and more.
The owner approached me to request a new logo. I worked together with her to understand her business, goals, and core values. I did a deep dive on the brand’s current state, and we discussed what was working vs. what opportunity areas were. After the process of sketching, all the way through gaining alignment on the final logomark, I created these brand guidelines, along with usage suggestions, for the company.
Original vs. new logo
Exploration
brand guidelines
Brand application
